Digital Marketing and Lead Management Specialist

German (C2) and English (C1)
By agreement

Our client is a world-class provider of high-tech products and services to the world's major industrial firms and scientific research institutions. In order to support their growth, they are looking for a motivated Digital Marketing and Lead Management Specialist (m/f/d) to join their marketing department in Ulm.

Our client is looking for a strong communicator with an affinity for technology or science and a flair for marketing to implement and manage successful e-marketing and lead management campaigns.

Description and responsibilities

Supporting the expansion and optimization of the company website on the basis of the existing content management system, including strategic content marketing, SEO, and performance aspects
Creating, dispatching, and successful monitoring of internal and external newsletters in close cooperation with the technical marketing editorial team
Independent development and operative implementation of the digital ad strategy on search engines and specialist portals as well as control and management of the allocated campaign budget
Controlling and monitoring digital marketing campaigns to acquire new customers and retain existing customers
Creating and presenting reports and analyses f digital marketing and sales activities

Your profile

Degree in marketing or communications with knowledge of scientific topics or scientific degree with a demonstrated experience in digital marketing and sales communication
Fluent German (C2) and English (C1)
Experience and confidence in using CMS, CRM, and common Google tools (including Google Analytics & Ads)
Proven experience in SEO in general and SEO-specific content creation is a plus
Intuitive and high level of initiative coupled with the enjoyment of a structured, independent, and pragmatic way of working
Confidence in working with MS Office Suite (Excel, Word, PowerPoint, and Outlook)
Experience using common graphics and image editing programs

Benefits

Being a permanent employee in a growing and globally competitive nanotechnology company
Performance-based compensation and company pension scheme
Flexible and interesting tasks with room for your ideas
Flat hierarchies and fast decision making
Modern equipment and a beautiful work environment in a new building and good location with high recreational value
Flexible work
Good accessibility by public transport, free parking
Company parties

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